As a global crypto exchange, OKX partnered with McLaren to activate a high-visibility campaign designed to increase brand awareness and engage a global audience of Formula 1 fans.
Red Krypton supported campaign execution across digital channels, combining paid media, campaign landing experiences, and performance-driven creative to capture attention and drive user engagement. Creative and messaging were tailored to align with key race moments and audience segments, while performance was continuously monitored to optimize results in real time.
RK’s channel strategy, creative iteration, and performance analysis helped maximize reach and engagement, while generating actionable insights to inform future global campaigns and partnerships.
Through Sweepstakes Landing Page
Plus Tens of Thousands Impressions Generated
Red Krypton has been Google Fiber’s agency of record for 3+ years. Because GF is only available in select metro regions, our acquisition strategy celebrated the expansion of its footprint, market by market.
To boost awareness, we recommended out-of-home channels to reach its early-adopter audience, starting by advertising in Omaha’s Pinnacle Bank Arena.
Instead of traditional static placements, we used dynamic direct-response ads, prompting users to check their address and sign up for Google Fiber from their stadium seats.
with more users signing up for Google Fiber.
in turning passive stadium audiences into active participants.
To bring UFC fans into the Vechain world, Red Krypton launched two Sweepstakes initiatives, offering fans a VIP UFC event experience.
From creative to site design to acquisition, our campaigns drove impressive results, helping Vechain reach and activate millions of new consumers.
through the VIP Sweepstakes campaigns.
through the VIP Sweepstakes campaigns.
after the first year of the partnership.
Red Krypton set up and negotiated a strategic partnership between the NHL and Shavelogic, a challenger razor and men’s skincare brand.
RK brought the partnership to life with creative content featuring newly-crowned NHL champions Steven Stamkos, Pat Maroon and a world-class master barber.
The mini-campaign produced evergreen content that ran across Shavelogic’s social channels, driving sales and boosting engagement across the board.
in sales year over year.
across paid channels.
thanks to evergreen creative from this activation.
